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Monday, June 19 • 11:00am - 12:15pm
#106: Leveraging Big Data/ Real-World Data in Enabling Efficient and Data-Driven Clinical Research From Sponsor, Vendor and National Health System Perspective: Case Studies

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Component Type: Session
Level: Intermediate
CE: CME 1.25; IACET 1.25; RN 1.25

In this session, you will hear case studies in leveraging big data/real-world data in clinical development. The case studies include an industry perspective on how one biopharmaceutical company generated significant incremental value out of the data investments the company has already made in other areas, with appropriate data governance, a leading vendor’s perspective on an end-to-end value proposition of using real world data from clinical strategy to product launch, and best practices, challenges, and opportunities of leveraging claims and EHR data from the perspective of a non-profit organization affiliated with a national health ministry.

Learning Objectives

Describe the full potential of existing datasets within the organization with appropriate data governance; Discuss opportunities and challenges with leveraging big data/ real world data for clinical trial design, optimizing planning and recruitment, mitigating against avoidable delays and costs, and segmenting for market launches.


Crystal Ancona, MS


Big Data: Unleashing the Full Potential of Big Data to Make the Buzzword Tangible
Crystal Ancona, MS

From Trial to Launch: Closing the Innovation Loop and Designing Smarter Trials with Real World Evidence
Andrew Cassel

Big Data Utilization Experience in Clinical Trial Feasibility
Kelly Han

avatar for Crystal Ancona

Crystal Ancona

Operational Data Analyst, AbbVie, Inc.
Crystal joined AbbVie in 2013 as a project manager for clinical trial technology development after holding a prior role as a Quality Systems Analyst with Stryker Neurovascular. Crystal moved into her Operations Data Analyst role in December of 2015 and shortly after started working... Read More →


Andrew Cassel

Managing Director, Analytics, Medidata Solutions
Mr. Cassel manages Medidata's Analytics business, overseeing the organization's strategy, product development, and sales and marketing activities. Prior to joining Medidata in 2011 he spent 8 years with Accenture's Pharmaceutical R&D consulting practice working with customers on large... Read More →

Kelly Han

Business Development & Global Cooperation Manager, KoNECT
Kelly is the BD & Global Cooperation Manager for Korea National Enterprise for Clinical Trials(KoNECT). KoNECT is a government affiliation, funded by Ministry of Health and Welfare. Kelly has joined KoNECT in 2016, Prior to joining KoNECT, She worked for Samsung C&T & Korean Foundation... Read More →

Monday June 19, 2017 11:00am - 12:15pm CDT
N229 McCormick Place 2301 South Martin Luther King Jr. Drive, Gate 4 Chicago, IL 60616
  01: Data-BigData-eHealth, Session