Tuesday, June 20 • 4:00pm - 5:15pm
#273: Creating Adaptive Contents for a Multichannel World

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Component Type: Session
Level: Intermediate
CE: CME 1.25; IACET 1.25; RN 1.25

This session will discuss the importance of creating structurally rich, discoverable, adaptable content to meet the high demands of our multichannel world. Includes a discussion on component authoring and how to transition from traditional content creation and the importance of developing a content strategy for content reuse.

Learning Objectives

Describe an approach to transforming medical information content for multiple channels.


Cecil Lee, RPh


Becoming the Next Content Super Model: Introducing Content Modeling - A Key Skill to Develop Reusable Adaptive Contents
Cecil Lee, RPh

Creating Adaptive Contents for a Multichannel World
Samuel Rosen

avatar for Cecil Lee

Cecil Lee

Knowledge Management Advisor, Global Customer Information, Eli Lilly and Company
The Knowledge Management advisor role has a mission to develop and execute content strategies which continuously drive innovation in knowledge management. Such work enhances efficiencies on content optimization and its reuse for our global function. I have been in Global Medical Information... Read More →

avatar for Samuel Rosen

Samuel Rosen

Technical Architect, Mavens
Sam Rosen is a Lead Technical Architect at Mavens, a Chicago-based consulting firm with an exclusive focus in the pharmaceutical and life science industries. Sam’s vast experience delivering cloud-based technology solutions that improve business processes and his expertise in multichannel... Read More →

Tuesday June 20, 2017 4:00pm - 5:15pm
S503ab McCormick Place 2301 South Martin Luther King Jr. Drive, Gate 4 Chicago, IL 60616