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Wednesday, June 21 • 10:30am - 11:45am
#314: Digital Channels and Artificial Intelligence in Medical Information and Communications

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Component Type: Session
Level: Intermediate
CE: CME 1.25; IACET 1.25; RN 1.25

This session will inform the attendee on the current state of artificial intelligence and its potential for use in the medical affairs/information/communication space. In relation to digital channels, this session will explore customer usage and preferences (health care provider and consumer), what does good look like in this space (including pharmaceutical medical information websites), what is the payoff for pharma's investment in this area (i.e., where should resources be focused.)

Learning Objectives

Describe the possibilities and limitations for use of artificial intelligence in medical information and communications; Identify what good looks like in the medical information digital space.


Peter Baumeister, PhD


Ron Segal, MBA, PMP

Artificial Intelligence
Joseph D. Scrocco, MBA, MS


Peter Baumeister

Senior Manager, Global Scientific Communications, Amgen Inc.
Peter is currently a senior manager and the lead for Strategy and Operations, Global Scientific Communications at Amgen, Inc. He has led projects that have developed innovative solutions for all aspects of medical communications and scientific exchange. He received his PhD in Molecular... Read More →
avatar for Joseph Scrocco

Joseph Scrocco

President and CEO, OneWorld Inc.
President and CEO of OneWorld, a provider of cognitive-enabled, cloud-delivered solutions for life sciences. Worked for the past 23 years as a solutions architect and user-experience specialist for diverse large-scale pharma solutions including: CRM and CLM Sales Force Automation... Read More →
avatar for Ron Segal

Ron Segal

Senior Director, Business Technology, Pfizer Inc.
Ron is a Senior Director at Pfizer who supports the External Medical Communications, Pediatrics COE, Benefit Risk Committee and MQA departments. Ron has developed solutions to ensure patients safely and effectively use their medications and help Pfizer earn greater respect from society... Read More →

Wednesday June 21, 2017 10:30am - 11:45am CDT
S401d McCormick Place 2301 South Martin Luther King Jr. Drive, Gate 4 Chicago, IL 60616
  03: MedAffairs-SciComm, Session