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Wednesday, June 21 • 2:00pm - 3:15pm
#340: Digital Innovations for Medical Information Contact Centers

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Component Type: Session
Level: Intermediate
CE: CME 1.25; IACET 1.25; RN 1.25

This session is designed to provide examples of the latest technologies, systems, and practices that are enhancing or redefining the way pharmaceutical companies are interacting with their customers. Specific, in-depth examples from currently deployed online and digital resources for access to medical information for both patients and health care professionals will be presented. This session will explore the process of innovation within the highly-regulated field of medical communications with the goal of giving you a better sense of how to navigate the innovation landscape, including examples of innovation successes and failures.

Learning Objectives

Discuss leading-edge technologies and processes that have the potential to either create efficiencies or enhance the way medical information and communications professionals interact with their customers; Define the skills and practices that will make them a better innovator in the medical information and communications environment.


Holli Simmons-Little, MS


Insights Into Texting, Social Media, and Virtual Reality
Andrea Marie Tenbarge, PharmD

Innovation in Medical Information: Transforming How We Work
Joseph Falcone

avatar for Holli Simmons-Little

Holli Simmons-Little

Director, The Lilly Answers Center, Lilly USA, LLC
Holli has worked in the Center for 15 years with responsibilities focused on customer experience, operations, training, monitoring, and quality systems. She is motivated to drive positive customer experiences while managing the operations and regulatory needs for the business. Holli... Read More →

avatar for Joseph Falcone

Joseph Falcone

Lead, Medical Digital Solutions, Bristol-Myers Squibb
Joe has been at Bristol-Myers Squibb for 7 years and is responsible for driving strategic innovation focused on improving internal and external customer experience for the Medical organization. Joe’s depth and breadth of expertise includes strategy, creative, technology, and operations... Read More →
avatar for Andrea Tenbarge

Andrea Tenbarge

Consultant, Medical Digital Strategy and Capabilities, Eli Lilly and Company
Andrea M. TenBarge, PharmD is a Consultant in Medical Digital Strategy and Capabilities at Eli Lilly and Company. She has led multiple projects implementing new technologies for medical information disclosure and preferred customer channels across Medical Affairs. Andrea obtained... Read More →

Wednesday June 21, 2017 2:00pm - 3:15pm CDT
S401a McCormick Place 2301 South Martin Luther King Jr. Drive, Gate 4 Chicago, IL 60616
  03: MedAffairs-SciComm, Session