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Wednesday, June 21 • 10:30am - 11:45am
#315: How to Engage Patients Within Medical Affairs

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Component Type: Session
Level: Intermediate
CE: ACPE 1.25 Knowledge UAN: 0286-0000-17-518-L04-P; CME 1.25; IACET 1.25; RN 1.25

This session will discuss considerations for patient engagement within medical affairs and review best practices for patient-centric strategies.

Learning Objectives

Discuss appropriate methods for medical affairs units to engage patients; Discuss ways to obtain patient insights to inform medical affairs strategies; Discuss case studies that leveraged patient engagement in medical affairs.


Iris Tam, PharmD


The Value of a Patient Voice Strategy
Kevin John Fowler, SR

Medical Communications: Integrating the Patient Voice
Valerie Powell, MS

Patient Perspective
Suzanne Schrandt, JD

avatar for Iris Tam

Iris Tam

Vice President, Patient Access and Quality, Otonomy, Inc.
Iris Tam has 15 years of experience in medical affairs within the biopharmaceutical industry. As VP of Patient Access and Quality, her current responsibilities include health economics and outcomes research, managed care medical communications, customer engagement, and patient advocacy... Read More →

avatar for Kevin Fowler

Kevin Fowler

President, The Voice of the Patient, Inc.
Kevin Fowler is a healthcare executive with over 30 years of Life Sciences experience in pharmaceutical organizations both commercial and R&D . His career has encompassed a breadth and depth of skills and experiences. During his career , he has demonstrated leadership in sales management... Read More →
avatar for Valerie Powell

Valerie Powell

Director, Patient Insights and Engagement, Mapi
Valerie Powell has over 25 years of experience in the pharmaceutical space and an advanced degree in Instructional and Performance Technology. She collaborates with behavioral scientists in a number of specialties, conducting qualitative research using a range of methodologies and... Read More →
avatar for Suzanne Schrandt

Suzanne Schrandt

Director, Patient Engagement, Arthritis Foundation
Suz Schrandt, JD, is Patient Engagement Director at the Arthritis Foundation. She was previously Deputy Director, Patient Engagement for PCORI, where she helped to launch key efforts including the Engagement Rubric. Schrandt's patient engagement focus stems from her own rheumatological... Read More →

Wednesday June 21, 2017 10:30am - 11:45am CDT
S403ab McCormick Place 2301 South Martin Luther King Jr. Drive, Gate 4 Chicago, IL 60616
  03: MedAffairs-SciComm, Session