Loading…
Attending this event?
View analytic
Wednesday, June 21 • 10:30am - 11:45am
#315: How to Engage Patients Within Medical Affairs

Sign up or log in to save this to your schedule and see who's attending!

Component Type: Session
Level: Intermediate
CE: ACPE 1.25 Knowledge UAN: 0286-0000-17-518-L04-P; CME 1.25; IACET 1.25; RN 1.25

This session will discuss considerations for patient engagement within medical affairs and review best practices for patient-centric strategies.

Learning Objectives

Discuss appropriate methods for medical affairs units to engage patients; Discuss ways to obtain patient insights to inform medical affairs strategies; Discuss case studies that leveraged patient engagement in medical affairs.

Chair

Iris Tam, PharmD

Speaker

The Value of a Patient Voice Strategy
Kevin John Fowler, SR

Medical Communications: Integrating the Patient Voice
Valerie Powell, MS

Patient Perspective
Suzanne Schrandt, JD



Moderators
avatar for Iris Tam

Iris Tam

Vice President, Patient Access and Quality, Otonomy, Inc.
Iris Tam has 15 years of experience in medical affairs within the biopharmaceutical industry. As VP of Patient Access and Quality, her current responsibilities include health economics and outcomes research, managed care medical communications, customer engagement, and patient ad... Read More →

Speakers
avatar for Kevin Fowler

Kevin Fowler

President, The Voice of the Patient, Inc.
Kevin Fowler is a healthcare executive with over 30 years of Life Sciences experience in pharmaceutical organizations both commercial and R&D . His career has encompassed a breadth and depth of skills and experiences. During his career , he has demonstrated leadership in sales ma... Read More →
avatar for Valerie Powell

Valerie Powell

Director, Patient Insights and Engagement, Mapi
Valerie Powell has over 25 years of experience in the pharmaceutical space and an advanced degree in Instructional and Performance Technology. She collaborates with behavioral scientists in a number of specialties, conducting qualitative research using a range of methodologies an... Read More →
avatar for Suzanne Schrandt

Suzanne Schrandt

Director, Patient Engagement, Arthritis Foundation
Suz Schrandt serves as the Arthritis Foundation’s Director of Patient Engagement where she develops and leads the Foundation’s Patient Engagement strategy, working to infuse the wisdom and lived experience of patients into clinical research, drug and device development, and m... Read More →
avatar for Iris Tam

Iris Tam

Vice President, Patient Access and Quality, Otonomy, Inc.
Iris Tam has 15 years of experience in medical affairs within the biopharmaceutical industry. As VP of Patient Access and Quality, her current responsibilities include health economics and outcomes research, managed care medical communications, customer engagement, and patient ad... Read More →


Wednesday June 21, 2017 10:30am - 11:45am
S403ab McCormick Place 2301 South Martin Luther King Jr. Drive, Gate 4 Chicago, IL 60616