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Monday, June 19 • 11:00am - 12:15pm
#111: Patient Engagement: 4 W's and an H

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Component Type: Session
Level: Intermediate
CE: ACPE 1.25 Knowledge UAN: 0286-0000-17-520-L04-P; CME 1.25; IACET 1.25; RN 1.25

Patient engagement is a hot topic across the industry and has potential touchpoints throughout the life cycle of a product or portfolio. Because it's a new idea in product development, we want to hear from those who've used patient engagement techniques while planning and executing development programs, as well as during and post approval. We are seeking clear examples on why, what, when, who, and how these engagement tactics were used and the value they added. Ideally, this session will include an update from the TUFTS/ DIA working group on Patient Engagement and provide some benchmarking data about what's happening across industry. When these tactics were used, what changed in the planning and execution of programs? And what surprises arose, both in the process of engagement and in the outcomes?

Learning Objectives

Provide data on patient engagement practices across industry; Prepare 'map' of potential points of engagement across product life cycle; Discuss case studies about patient engagement tactics and what was learned, applied based on the outcomes.

Chair

Jane E. Myles, MS

Speaker

Driving Engagement in All Phases of Alzheimer’s Disease: Creating Lasting Engagement and Achieving Trial Success
Barbara Bernik Zupancic, MBA, MSc

From Design to Dissemination: How iConquerMS Engages People With MS Throughout the Research Continuum
Hollie Schmidt, MS



Moderators
avatar for Jane Myles

Jane Myles

Head, Operational Intelligence and Innovation, Genentech, A Member of the Roche Group
Jane is the Head, Operational Intelligence and Innovation for Roche, working at Genentech. She's worked at Genentech for 14 years in many roles, including line manager and a operational program manager. In prior lives she held various roles in global trial management at QLT, Sano... Read More →

Speakers
avatar for Hollie Schmidt

Hollie Schmidt

Vice President of Scientific Operations, Accelerated Cure Project
Hollie Schmidt is the VP of Scientific Operations at the Accelerated Cure Project, a research-focused patient advocacy organization for MS. She has planned, developed, and directed numerous initiatives aimed at creating research resources and bridging different stakeholder commun... Read More →
avatar for Barbara Zupancic

Barbara Zupancic

Director, Patient Recruitment, Worldwide Clinical Trials
Barbara Zupancic is currently the Director, Patient Recruitment and Retention at Worldwide Clinical Trials. Barbara has over 15 year experience in clinical research, specifically focused on patient recruitment and feasibility. Connecting with patients and their families is at the... Read More →


Monday June 19, 2017 11:00am - 12:15pm
N426a McCormick Place 2301 South Martin Luther King Jr. Drive, Gate 4 Chicago, IL 60616