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Tuesday, June 20 • 2:00pm - 3:15pm
#250: If You See Something (About a Clinical Trial), Do You Say Something (to Your Doctor?)

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Component Type: Session
Level: Intermediate
CE: ACPE 1.25 Knowledge UAN: 0286-0000-17-525-L04-P; CME 1.25; IACET 1.25; RN 1.25

Patient enrollment and participation in clinical trials is a necessary part of bringing safe and effective medicines to the patients who need them, yet it presents a continuing challenge in drug development. Efforts to increase patient and provider participation in research often start with clinical trial awareness and education initiatives. This session features the latest generation of clinical trial awareness efforts (for example, the crowdsourcing Ideathon organized by INC Research and CISCRP), to campaigns led by patient advocacy groups as well as the industry coalition TransCelerate. The session will explore how these efforts are designed to bring new participants into the system, both patients and providers. Speakers will discuss measurable design elements of campaigns, such as calls to action that can help us trace awareness to enrollment.

Learning Objectives

Describe elements of content creation, media planning and execution; Develop a metrics pathway and reports illuminating awareness to enrollment.

Chair

Tyler Ludlow, MBA

Speaker

The Role of Shared Decision Making in Clinical Trial Enrollment: A Pilot Intervention
Tyler Ludlow, MBA

How TransCelerate Is Expanding Clinical Research Awareness
Candice E Junge, PhD

Leverage EHR Data and the Physician-Patient Relationship to Raise Patient Awareness of Trials and Accelerate Recruitment
Greg Sweatt



Moderators
avatar for Tyler Ludlow

Tyler Ludlow

Senior Decision Scientist, Eli Lilly and Company
As a decision scientist, Tyler helps people (1) shift their view of decisions as a burden, to opportunities for growth, and (2) make better decisions. After a decade of helping leaders and organizations, he turned his focus to individual and personal contexts. Professionally, he... Read More →

Speakers
avatar for Candice Junge

Candice Junge

Development Design Director, Amgen Inc.
Candice Junge is a Director in Amgen's Development Design Center working across therapeutic areas to develop novel program and clinical study design strategies. The Design Center team brings broad clinical development expertise, data modeling and analytics, and operational insigh... Read More →
avatar for Tyler Ludlow

Tyler Ludlow

Senior Decision Scientist, Eli Lilly and Company
As a decision scientist, Tyler helps people (1) shift their view of decisions as a burden, to opportunities for growth, and (2) make better decisions. After a decade of helping leaders and organizations, he turned his focus to individual and personal contexts. Professionally, he... Read More →
avatar for Greg Sweatt

Greg Sweatt

Vice President Life Sciences, ePatientFinder
Greg has 20+ years of experience in organizing sales teams, designing marketing messages and managing growth in technology markets. A veteran of Applied Materials, Greg managed multibillion dollar accounts determining their needs and delivering cutting-edge capital equipment solu... Read More →


Tuesday June 20, 2017 2:00pm - 3:15pm
S401d McCormick Place 2301 South Martin Luther King Jr. Drive, Gate 4 Chicago, IL 60616