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Wednesday, June 21 • 4:00pm - 5:15pm
#377: Increasing Participation in Clinical Trials Among Under-Represented Populations

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Component Type: Session
Level: Intermediate
CE: ACPE 1.25 Knowledge UAN: 0286-0000-17-548-L04-P; CME 1.25; IACET 1.25; RN 1.25

Increasing diversity in clinical trial participation has been and remains a goal of those involved in developing medicines, including pharmaceutical industry organizations, investigative sites and regulators. Several high profile campaigns have failed to move the needle, while smaller scale initiatives are showing promise. This session would mention regulatory guidance, but would focus more on the "how" of gaining clinical trial participants from diverse backgrounds, including age, gender, race/ethnicity and geography. Sessions under this topic may include initiatives based on ethnic/racial diversity, age, gender, geography and other characteristics of special populations. Beyond regulatory mandates, key elements of successful efforts include focusing on the 1:1 conversation between patients and physicians, resources related to improving access to care (financial, geographic, insurance), referral arrangements between practicing physicians and investigators, establishing broad community-based networks around research institutions. Additional aspects to cover include inclusive clinical trial design and data generation with diverse populations.

Learning Objectives

Discuss strategies to engage and retain patients in under-represented populations; Describe challenges of including under-represented patients in novel clinical trial designs and data generation.

Chair

Mary Stober Murray, MBA

Speaker

Young Adults Matter in Cancer Clinical Research
Mary Stober Murray, MBA

Needle in a Haystack: Using Digital Recruitment to Reach your Target Population
Emily Cortez

Diversity Is Not a “Trending Topic”
Kim Ribeiro, MS, MT

The Inclusive Clinical Trial: Involving Diverse Populations in Clinical Trial Design
Kelly Franchetti, BSN, RN



Moderators
avatar for Mary Murray

Mary Murray

Associate Director, Diversity and Patient Engagement, Bristol-Myers Squibb
Mary Stober Murray is responsible for establishing industry - advocacy collaborations to introduce patient-inspired changes that differentiate clinical research and ultimately the therapies available to protect or restore patients’ health.

Speakers
avatar for Emily Cortez

Emily Cortez

Vice President, Program Director, TBWA/WorldHealth
Emily started her clinical research career at a clinical trial site where she coordinated patient recruitment efforts as well as interacted with patients, coordinators, sponsors, and CROs. With over 15 years in the industry, she has been involved in many facets of enrollment, inc... Read More →
avatar for Kelly Franchetti

Kelly Franchetti

Vice President, Global Head Patient Insights and Engagement, Mapi
Kelly Franchetti, RN, CCRN, CEN, is the Executive Director of Global Patients Insights and Engagement at Mapi. Ms. Franchetti has nearly two decades of direct patient experience gained in hospital and industry settings, including CROs, healthcare technology, patient research, and... Read More →
avatar for Mary Murray

Mary Murray

Associate Director, Diversity and Patient Engagement, Bristol-Myers Squibb
Mary Stober Murray is responsible for establishing industry - advocacy collaborations to introduce patient-inspired changes that differentiate clinical research and ultimately the therapies available to protect or restore patients’ health.
avatar for Kim Ribeiro

Kim Ribeiro

Manager, Strategic Patient Recruitment and Retention, AbbVie, Inc.
Kim Ribeiro, MLS (ASCP) CM, MS, has over 10 years of clinical trial patient experience with her most recent position being at AbbVie. She has a strong focus on strategic recruitment and retention planning, digital outreach and raising clinical trial awareness in underrepresented... Read More →


Wednesday June 21, 2017 4:00pm - 5:15pm
S505ab McCormick Place 2301 South Martin Luther King Jr. Drive, Gate 4 Chicago, IL 60616