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Wednesday, June 21 • 10:30am - 11:45am
#324: Keys to Effective Product Launch Preparation

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Component Type: Session
Level: Intermediate
CE: CME 1.25; IACET 1.25; PDU 1.25 PMI 2166-000204; RN 1.25

Given the small number of products that often make it successfully through development, not many people have the chance to launch a product. This session will describe a framework for effective launch preparation and how different functions should begin preparing and planning for a successful launch.

Learning Objectives

Describe a launch development model; Discuss examples of global launch successes and failures.


Stephanie F. Brown, MA


Preparation and Partnership: The ‘Secret Sauce’ in Launch Readiness
Stephanie F. Brown, MA

Everything You Wanted to Know About Launching a Drug but Were Afraid to Ask!
Matthew Steven Curin, PharmD


Stephanie Brown

Senior Director, Medical Affairs Launch Readiness, Eli Lilly and Company
Stephanie Brown, Sr. Director, Med Affairs Solutions & Launch Readiness at Eli Lilly and Company, has held leadership roles in various Med Affairs functions such as medical writing, med info, med ed, project management, MSL strategy, and eCapabilities. Because of these experiences... Read More →

avatar for Matthew Curin

Matthew Curin

Executive Director, Program Management, Epizyme
Matt has been working in the pharmaceutical industry for almost 20 years, spending the first 8 years in clinical manufacturing before moving into project management in 2007. Since then, Matt has provided project, program, and portfolio management leadership in clinical development... Read More →
avatar for Matthew Curin

Matthew Curin

Director, Project and Process Excellence, Astellas Pharma US, Inc.
Earned a Doctor of Pharmacy from the University of Michigan. Spent 8 years in clinical manufacturing before moving into project management. Since 2007, has provided project management support for clinical development, medical affairs, and commercial. Previously worked at Pharmacia... Read More →

Wednesday June 21, 2017 10:30am - 11:45am CDT
N426c McCormick Place 2301 South Martin Luther King Jr. Drive, Gate 4 Chicago, IL 60616
  08: StratPlan-Exec-Partnershps, Session